You don’t plan to go viral. Nobody really does. One minute you’re scrolling half-asleep at 2 AM, the next you’re wondering why a stranger in Peru just liked your video of a falling water bottle that somehow landed upright. That’s…
It usually hits you somewhere between your third scroll and your fourth existential crisis. You’re watching someone post a sunset run with a caption like “healing era, but make it aesthetic” and suddenly you wonder if you’re living life, or…
It’s strange how our phones know what we crave before we do. The moment you open a screen, it already feels like a mirror, one tuned to your mood, your humour, your half-awake curiosity. You might call it an algorithm,…
The screen lights up. You’re half-asleep, thumb scrolling through a stream of faces and captions, one friend posting sunrise affirmations, another ranting about traffic, a cousin documenting every meal like it’s breaking news. Somewhere between admiration and exhaustion, you pause…
It always starts with something stupid.Not fists, not shouting just a meme war. Someone says something reckless in a group chat. You open your camera roll, scroll past screenshots, and there it is: that one perfect meme template that says…
You know that sound.That deep, cinematic ta-dum that hits right before your favourite show starts.It’s barely two seconds long, but somehow it triggers entire emotional universes: heartbreak from BoJack Horseman, chaos from Money Heist, comfort from The Office reruns you…
It starts the same way every time. You open TikTok just to “check something,” and three hours later you’ve scrolled through twenty people making matcha, five doing eyeliner with surgical precision, and one person crying in a thrifted corset while…