You don’t plan to go viral. Nobody really does. One minute you’re scrolling half-asleep at 2 AM, the next you’re wondering why a stranger in Peru just liked your video of a falling water bottle that somehow landed upright. That’s…
It usually hits you somewhere between your third scroll and your fourth existential crisis. You’re watching someone post a sunset run with a caption like “healing era, but make it aesthetic” and suddenly you wonder if you’re living life, or…
It’s strange how our phones know what we crave before we do. The moment you open a screen, it already feels like a mirror, one tuned to your mood, your humour, your half-awake curiosity. You might call it an algorithm,…
The message always starts small.A “hey.”A “you up?”Sometimes it’s a meme that used to make both of you laugh. Or an old photo that your phone decided to resurface, like it’s in on the joke. Missing someone isn’t cinematic. It’s…
It always starts with something stupid.Not fists, not shouting just a meme war. Someone says something reckless in a group chat. You open your camera roll, scroll past screenshots, and there it is: that one perfect meme template that says…
It starts the same way every time. You open TikTok just to “check something,” and three hours later you’ve scrolled through twenty people making matcha, five doing eyeliner with surgical precision, and one person crying in a thrifted corset while…